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Reindert Baars is an accomplished professional in the sustainability and marketing sectors, currently serving as the Director of Sustainability for Ecolab in Europe since August 2015, after holding various leadership roles within the company. Prior to Ecolab, Reindert Baars worked at Christeyns as the Commercial Director for Laundry Technology in the Benelux region, and at Diversey, a division of Sealed Air, where multiple sector director positions were held across various European regions. Reindert Baars began a career in the industry with DiverseyLever (Unilever) as a Key Account Manager and Customer Development Manager. Reindert Baars holds a Bachelor's degree in Industrial Management from Windesheim, attained between 1989 and 1993.