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Jay Kurahashi-Sofue is an accomplished marketing professional with extensive experience in the blockchain sector. Currently serving as Chief Marketing Officer at Eco Inc. since June 2024, Jay also holds strategic advisory roles at Lava Network and Legitimate. Previous positions include Head of Marketing at Ava Labs and Avalanche from May 2020 to May 2024, where efforts focused on launching decentralized applications and enhancing smart contract platforms. Jay's earlier experience includes roles at AirSwap and Fluidity, along with a tenure at Ogilvy as a Global Consultant and Analyst in Digital Strategy. Educational qualifications include a Bachelor of Arts in History of Art with a minor in Telecommunications from Indiana University Bloomington.