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Mahefa R. currently serves as a CRM Manager at ECF Group since September 2022, contributing to a global distribution organization focused on hospitality brands. Previous roles include overseeing omnichannel CRM strategy at SFR and RED by SFR from 2016 to 2022, as well as consulting on data and CRM at Lincoln France in 2017-2018. Early career experience encompasses commercial and marketing development at Ubiquid SAS, international key account management at Orange, and customer service management at Rockson Development Limited. Educational qualifications include a Master's in Management, Marketing & e-business from Talis Business School and various degrees in marketing and communication from multiple institutions, including Jinan University and ISCAM Madagascar.