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Sina Ueberländer is a Junior Digital Marketing Managerin at ECE, with a robust background in marketing and digital strategies. Previous experience includes roles as a Student Assistant at The University of Göttingen and Georg-August-Universität Göttingen, where responsibilities involved creating lecture materials, conducting literature reviews, and managing departmental websites. Earlier positions at OTTO GmbH & Co KG included customer sales and marketing duties with a focus on social media activity and user experience optimization. Additionally, experience at FAKTOR 3 AG as a PR-Manager involved research support for various projects. Sina Ueberländer holds a Master of Science in Marketing and Ebusiness from The University of Göttingen, alongside a Master's degree from SGH Warsaw School of Economics and a Bachelor of Science from Leuphana University of Lüneburg.