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Heng An Lin is an experienced professional in e-commerce and marketing, currently serving as Product Owner E-Commerce Personalization at ECCO since November 2022, focusing on developing and optimizing e-commerce solutions to enhance conversion rates and revenue. Prior to this role, Heng An Lin held positions as Global E-Commerce Specialist at ECCO, EMEA E-Commerce Operation Specialist at Acer, and Webshop Content Coordinator at Toby, where responsibilities included online marketing content creation, user-generated content integration, and webshop optimization. Previous experience also includes internships at Philips, Beijing Dentsu, and as a Teaching Assistant at Fu Jen Catholic University. Heng An Lin holds a Master’s degree in Marketing Management from Rotterdam School of Management, Erasmus University, and a Bachelor of Arts in Advertising and Public Relations from Fu Jen Catholic University.