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Patrick Bellair is an accomplished professional in digital communication and education, currently serving as Président fondateur of La dictature du beau SAS since January 2011, where expertise encompasses digital strategy, web and mobile design, and performance-based digital marketing. Additionally, Patrick is the founder of La Dictature du Beau (Suisse) and acts as a Master Director at sup de pub, specializing in digital creation. As an educator, Patrick has contributed to several institutions, including CREA Genève and EBS Paris, delivering courses in web and mobile design, UX/UI, and digital marketing, both in French and English. With a strong background in photography specializing in beauty and fashion, Patrick has also held various teaching positions across multiple institutions, sharing knowledge in web design and digital communication strategies. Patrick's academic credentials include a Master's degree in Communication and Digital Marketing from Sup de Pub.