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Jide Sobo is an experienced professional in the digital and mobile advertising sectors, currently serving as Head of Solutions at Ebiquity plc since January 2018, where additional titles include Director of Digital Products & Services and Associate Digital Director. Previously, Jide held the position of Head of Mobile at MEC Interaction, focusing on the integration of mobile technologies into overall communications strategies. Additional roles include Board Member at MMA, Mobile Strategist at Mediabrands, Director of Account Development & Mobile Media at Ansible Mobile, Agency Sales Director at AdMob, and various positions at Hutchison 3G UK Ltd and Orange PCS Ltd. Jide's extensive experience encompasses mobile advertising solutions, client strategy development, and managing commercial relationships within the mobile ecosystem.