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Nicklas has earned his reputation as a forward-thinking legacy brand builder. He has extensive knowledge of audiences garnered from decades of experience working with evolving digital and sports customer bases – from traditional sports to athleisure and designer fashion brands. Over the past 30 years, Nicklas has successfully driven retail brands such as Nike, Reebok, Speedo, Ralph Lauren, Jennifer Lopez, Anne Klein, Adrienne Vittadini, Wildfox Couture, Realtree and Perry Ellis.

With an aptitude for customer behaviors, Nicklas kept these brands in growth mode through customer-focused innovative strategic, product and marketing initiatives. A master in recognizing and interpreting consumer trends from retail to e-commerce and direct-to-consumer models, he has been accountable for multi-millions in revenue under his leadership.