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Rianna Patel is a skilled professional in FMCG category management and project management at eBay since July 2022, where notable achievements include steering strategic initiatives to enhance seller performance and leveraging stakeholder engagement for growth. Previous roles include driving growth initiatives in vehicle parts and accessories and specializing in competitive analysis for C2C strategy, leading to improved market positioning and increased sales. Prior experience includes serving as NPD & Product Merchandiser at BoroughBox, where orchestration of product sourcing and marketing campaigns bolstered brand engagement, and founding NutriiEats, a health and wellness startup addressing pandemic-related challenges. Rianna's academic background includes a Bachelor's degree in Economics from UCL and a Master's in Marketing Strategy & Innovation from Bayes Business School.