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Nidhi Gupta is a seasoned marketing professional with extensive experience in the tech and financial services industries. Currently serving as Senior Director at eBay, Gupta leads global media and performance marketing efforts, overseeing significant full-funnel media spending to enhance brand effectiveness and drive business growth. Previous roles at eBay include leadership positions in performance marketing and product marketing for eBay Payments. At Western Union, Gupta directed the launch of innovative digital products and managed marketing strategies for global partnerships. An academic background includes an MBA in International Business, a Master's Degree in Internet Marketing and New Media Communication, and participation in the Accelerated Leadership Program at INSEAD.