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Crystal Smith is a seasoned professional in copywriting and public relations, currently serving as a Senior Copywriter at Texas Creative since July 2023. With an extensive background that includes roles as a Sr. Publicist at Eat It Up Marketing and Owner of Basic Pitch, LLC, Crystal specializes in developing and executing comprehensive marketing strategies, custom content solutions, and public relations campaigns. Crystal's experience also encompasses contributions as a writer and editor for Tower Publications, Inc., and as a Creative Copywriter for BELAY, where B2B marketing efforts focused on promoting virtual assistant services. Notable previous positions include Sr. Marketing Copywriter for USAA and Director of Communications for the Patel for Mayor campaign. Crystal holds a Bachelor of Science in Journalism from the University of Florida and an Associate of Arts in English from Florida State University.