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Loubna Boucettaoui is a seasoned marketing professional with extensive experience in digital strategy and marketing operations. Currently serving as the Global Director of Digital Strategy and Marketing Operations at EasyVista, Loubna has integrated sophisticated marketing and sales tools to refine product-market fit and orchestrate growth campaigns. As the Marketing Director at Merci Jack, Loubna leads B2B marketing initiatives, focusing on narrative-based product strategies and branding. Previous roles include Digital Marketing Director at Harmonic and Marketing & Communications Director at ALPI, where Loubna focused on enhancing marketing processes and driving product demand. Loubna's earlier experience encompasses key positions at Batiactu Groupe, GENERIX, and PSA Peugeot Citroën, highlighting a strong background in digital product management and communication strategies. Educational qualifications include an Executive MBA from ESSEC Business School and master's degrees in Strategic Marketing & Operations and Info-Com.