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Gemma Longfellow is an experienced Managing Partner for People & Culture at Ear to the Ground, an award-winning creative advertising agency, where responsibilities include developing and implementing comprehensive people and culture strategies during a period of significant growth. With a strong background in talent management, employee engagement, and performance culture, Gemma has held various roles within the company, such as Head of People & Culture and Senior Talent Manager, contributing to HR compliance, team development, and organizational change. Prior experience includes roles at Arca Architects and leadership in a charitable organization as a Trustee focusing on culture and HR. Gemma holds a Postgraduate Masters Diploma in Organisational Leadership and has completed an Executive Leadership Programme from Saïd Business School, University of Oxford.