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Damià Serrano Miracle, PhD, currently serves as the Director of Màrqueting Experiències i Recerca at the Agència Catalana de Turisme, overseeing tourism brand management and research in Catalonia since December 2018. Damià's extensive experience includes roles as a Master International Professor at EADA Business School and Université Toulouse 1 Capitole, and a Senior Lecture for AHI International. Damià also acts as an International Consultant for the United Nations, focusing on tourism strategy and planning for wine-producing regions and companies. Additionally, Damià coordinates efforts at the Consorci de Turisme de Barcelona and leads the LABturisme unit at Diputació de Barcelona, dedicated to tourism intelligence and innovation. Damià has also taught at the Basque Culinary Center and the Universitat de Barcelona, contributing to enogastronomic tourism education. Damià holds a Doctorate in Territorial Development and Tourism from Universitat de Barcelona, alongside a Master’s in Tourism Development Management from the University of Canterbury and a degree in Geography from Universitat de Barcelona.