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Khurram Mahboob has extensive experience in brand and communications management across several leading telecommunications companies. Currently serving as Group Director of Brand & Comms at e&, Khurram previously held significant roles at Etisalat UAE, including Group B&C Lead and Group Senior Manager for Brand International Operations. Earlier in the career, Khurram worked as Senior Manager for Group Business Marketing at Ooredoo and held various leadership positions at Ufone, focusing on business segments, communications, and marketing initiatives. Khurram began the professional journey as Brand Manager at Mobilink, showcasing a strong foundation in brand development and marketing strategies.