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Moeed Ahmed Sheikh currently serves as the Head of Digital Strategy for the EMEA region at e.ocean, where responsibilities include leading digital strategy development and conducting market analysis. Additionally, Moeed is the Director of Digital at Penumbra Digital, focusing on technology and data-driven businesses. Past experience includes consulting roles at bSecure and Chikoo, as well as imparting knowledge as a Visiting Faculty Member at Bahria University and Iqra University, teaching courses in digital marketing. Moeed co-founded BlueCastle Digital to provide business consultancy for SMBs and held several key positions at SanaSafinaz, managing their e-commerce portfolio. Early experience includes a role at thewarehouse.pk as a Graphics Designer and Content Writer. Academic credentials include a Master of Business Administration from Iqra University.