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Vera Bootz is an experienced professional in online marketing and customer experience optimization, currently serving as the Shop Lead at e-Luscious since March 2023. Prior to this role, Vera held the position of Online Marketer at de Wijnbeurs from October 2016 to March 2023, where responsibilities included enhancing customer experience through CRO-focused tasks such as analyzing customer behavior and optimizing landing pages. Previous experience includes roles as a Sales Associate at Albert Heijn and Marketing Communication Intern at Sollicitego, where a significant contribution led to a 160% revenue increase during the internship period. Vera began their career in the hospitality sector as a Hospitality Assistant at Hotel Campanile and also gained content production experience at SB Commerce BV while studying at HU University of Applied Sciences Utrecht.