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Patrick Megarry is an accomplished Ecommerce Director for EMEA at Dyson, overseeing diverse teams across D2C ecommerce, third-party ecommerce, sales, CRM, retention, and performance media since February 2020. Prior to this role, Patrick led the marketing team at A.S. Watson Group's Superdrug, managing a team of over 40 in digital acquisition efforts. Patrick's career at Procter & Gamble spanned nearly a decade, where responsibilities included brand and business leadership for the home care portfolio in Northern Europe and heading e-commerce, trade, and shopper marketing. Patrick holds multiple executive education credentials, including Transform Business with AI from INSEAD and Circular Economy and Sustainability Strategies from the University of Cambridge, along with a Bachelor's degree in Business Administration and Management from University College Dublin and Copenhagen Business School.