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Matthew Brown currently serves as a Senior Content Strategist (Global) at Dyson since June 2016, overseeing global content strategy across all product categories and developing creative strategies for new product digital content. Previously, Matthew held the position of Head of Social Media at the National Trust from November 2011 to June 2016, leading the social media team and managing content creation and community engagement across major channels. Matthew's earlier roles include Senior Social Media Executive at the National Trust and Freelance Journalist from June 2009 to August 2012, which encompassed writing for various consumer and B2B platforms. Matthew also worked as a Features Writer for Call Centre Helper, specializing in in-depth features for the call centre industry. Matthew holds a Master of Arts in Journalism and a Bachelorā€™s degree in English and History from The University of Sheffield.