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Lorraine Tay serves as the Global Aftersales Director at Dyson, where responsibilities include the development of a new Global Aftersales function combining Customer Service, Repair Operations, and Sustainability Sales. Previous roles at Dyson encompass Global Head of Aftersales Support and Customer Service Director, APAC, focusing on strategic planning, service transformation, and operational excellence. Prior experience includes serving as Chief Operating Officer at Teleperformance, Head of Customer Service at Samsung Asia, and various customer service management positions at Swarovski Singapore and C K Tang. Lorraine holds a Bachelor's Degree in Business Administration, Management and Operations from Nanyang Technological University.