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Kanika Bhatia has extensive experience in content, social media, influencer, and community marketing, currently serving as Lead at Dyson since September 2017. Kanika previously held roles in digital marketing and programming at Fox International Channels from September 2015 to September 2017 and led content and social media at HT Media Ltd from June 2010 to September 2015, contributing to a significant traffic increase at Desimartini.com. Early career internships at CNN and CNN IBN, along with peer counseling at Bard College, complemented the academic foundation in Economics and Global and International Studies from Bard College, bolstered by a summer study abroad in Japanese at Kyoto Seika University.