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Diana Lauffer - Smit has extensive experience in retail support and management, currently serving as Coördinator Retail Support at Dynamo Retail Group B.V. since September 2014. In this role, Diana oversees daily operations for various retail formulas, including Bike Totaal and Fietswereld. Diana also has a background in sales as a Commercieel medewerker for Bike Totaal since 2010, handling order processing and customer service. Previous positions include Dealer Principal at Harley World Apeldoorn/Amsterdam, where responsibilities included motor administration and staff management, and self-employment as an entrepreneur at Lauffisoft Adviesburo, providing ICT services. Diana's earlier roles encompass financial and administrative positions at companies such as Erwin Sick Optik-Elektronik and ASM Europe, and administrative support at Smith's Import.