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Shweta Sharma is an experienced marketing professional with a strong background in account management and business strategy, currently serving as Account Lead at dentsu X since December 2022. Previously, Shweta held the position of Director Business Strategy at Wavemaker, where responsibilities included managing a business portfolio of 200 Crores for ITC foods and overseeing marketing efforts for brands such as Bingo! and Yippee!. Earlier roles include Business Director for Mars at Starcom, Media Group Head for Microsoft at Carat, and Business Manager for Pepsi Co. and Dabur at Mindshare India and Wavemaker, respectively. Shweta's career began in media planning with Zenith Optimedia and Rediffusion Y&R. Education includes an Executive Media Management degree from Narsee Monjee Institute of Management Studies and a PG in Communication Management from ISB&M Pune.