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Lucas Hulsebos is the Managing Partner at DVJ Insights and a Board Member at SIRE, a foundation that raises awareness for social issues in The Netherlands. He is also a Lecturer at EURIB, a member of Brand Boardroom, and serves on advisory boards for Rijksuniversiteit Groningen and SWOCC. With a background in Economics and Marketing, he has held positions at EffectiveBrands and MetrixLab, where he developed solutions for advertising and brand research. Additionally, he has experience in research within MWG and served as Chairman of the Jury DagbladGoud.