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Narayanan Balasubramanian has over 10 years of experience in product marketing, brand management, and marketing communications. Narayanan began their career in 2011 as a Marketing Intern at Bennett, Coleman and Co. Ltd. (Times Group). In 2012, they took on a Marketing Internship position at Lifestyle International Pvt Ltd. Following this, they were hired as a Marketing & Communications professional at Landmark Group, where they were responsible for Marcom activities for group brands in the region, BTL activations, event planning, promotions execution, customer loyalty program management, and increasing brand awareness. From 2014 to 2015, they worked at HARSONS AR INDIA RETAIL & DECORATION PRIVATE LIMITED as a MARCOM & Social Marketing Specialist, where they designed a calendar of marketing activities, increased mall walkins by 40%, initiated, developed, planned, implemented, and monitored marketing communication initiatives/activities/events, and oversaw and monitored all marketing production and vendor selection criteria/processes. From 2015 to 2021, they worked as a Brand Manager for Individual Consulting. Narayanan is currently employed at DVEO as the Head Product Marketing and Brand APAC.

Narayanan Balasubramanian obtained a Bachelor of Commerce (B.Com.) from Guru Nanak College in 2007 to 2010, specializing in Business/Commerce, General. Narayanan then went on to pursue a Master of Business Administration (MBA) from SRM University from 2010 to 2012, with a specialization in Finance & Marketing. In 2018, they completed a Digital Marketing certification from DigitalDeepak.com.