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Sabine Joore-Backx is an experienced communications professional currently serving as a Communications Officer at Dutch Flower Group since May 2023, while also operating as Owner and Marketing & Communicatie Specialist at SO marketing & communicatie. Previously, Sabine held roles including Marketing & Communicatie Coordinator at The Floral Connection, and Marketing & Communicatie | Social Media Specialist at Sylt Support B.V., focusing on the ornamental horticulture sector and providing social media workshops. Other notable experiences include freelance marketing and communications work for Online Flower Auction and a decade-long tenure at Carlson Wagonlit Travel, where Sabine contributed to sales support, marketing strategy, and facility management. Educational qualifications include training in tourism management and ongoing professional development in recruitment.