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Erik Hagen is a Capability Consultant specializing in Media & Customer Engagement at dunnhumby since August 2024. Previously, Erik served as a Consultant at ScaleupXQ and as an Account Executive at TikTok, where significant contributions were made to optimize marketing strategies for clients in the Nordic region. Erik's experience includes roles at Falcon.io, focusing on social media optimization for Nordic and Benelux markets, and several internships at Vipps, Norway's largest mobile payment application. Earlier roles include positions in accounting at Vianor AS and field marketing at Face2face Design & Communication. Erik holds a Master’s in International Strategic Management from Lund University and a Bachelor's in Business and Finance from Heriot-Watt University, complemented by military service in the Norwegian Armed Forces.