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Helen M. is an accomplished professional in performance marketing with significant experience across various roles in leading companies. Currently serving as the Performance Marketing Director at Dunelm, Helen previously held key positions at ASOS.com, including Head of Media Investment and PPC Lead. Additional experience includes serving as Paid Search Director at Lyst and multiple roles at Booking.com, such as Manager of Operations and Team Leader of Web Marketing Operations. Helen holds a Master's degree in Mathematics from the University of Oxford, earned between 2006 and 2010.