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Kelleen, pronounced like “Kelly” with an “n,” is a strategy director by trade and a cultural anthropologist by nature. Her passion for planning began as an adolescent growing up overseas in Switzerland. It was here at an International School that she developed her more-than-a-casual interest in analyzing people. Seriously, it’s kind of nerdy. She gets a kick out of thinking about culture and how it impacts us as consumers. While at Arnold in Boston, she wrote the strategy for the Effie-winning teen tobacco prevention ad campaign called, ‘truth.’ At DC, she runs the strategy department, uncovering consumer and cultural insights that inspire breakthrough advertising strategy.