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Cherry, Cheuk Ling KOO is a professional with diverse experience in business development, translation, and research. Currently serving as a Co-Founder at SojuDAO, a digital lifestyle and social DAO focused on enhancing Korea's web3 ecosystem, KOO also holds the position of Strategic Partnership and Business Development Associate at ProBit Global. Additional roles include Translator at Japan Travel KK and Chief Business Development Officer at Pilot Shop Hong Kong Limited. Earlier experience includes co-founding EBM Consulting and serving as a Senior Researcher and Researcher in various capacities, including attractions and guest services at Hong Kong Disneyland. KOO's educational background includes studies in Korean language at Sungkyunkwan University and an Overseas Exchange Programme at Yonsei University, alongside a degree in Chinese and Bilingual Studies from The Hong Kong Polytechnic University.