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Greg Peel is a seasoned executive with extensive experience in the beverage and personal care industries. Currently serving as Vice President of Beverages North America at dsm-firmenich, a role commenced in May 2024, Greg previously held multiple leadership positions at Firmenich Inc. from January 2008 to June 2024, including Vice President of the Strategic Business Unit for Beverages and leading global accounts for flavors. Earlier roles include Global Category Director for the Colgate-Palmolive account and Brand Flavor Director for Oral Care. Greg's career in the fragrance sector began at Firmenich SA and National Starch and Chemical, where responsibilities included overseeing fragrance development and strategic sales to major clients. Academic credentials include an Executive MBA from NYU Stern School of Business and a BSc in Chemistry and Economics from The University of Manchester.