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Yoav Lotan is the head of Products and Solutions, Asia Pacific and Japan, part of the Industrial Print Business of HP Inc. He is a passionate evangelist for value creation in digital printing and driving success for HP’s customers through a combination of technical and commercial innovation. Yoav leads the product portfolio category and go-to-market for HP Industrial Print, as part of the APJ management team. Prior to this role, Yoav led APJ’s HP Indigo Labels Business, managing HP expansion into this segment in Asia markets with focus on new business growth and working with industry-leading convertors and brands for digital print transformation. Over the last 11+ years, he has held various positions at HP, specializing in Product management, Product marketing, Sales go-to-market and Business management. Gaining in-depth experience in sales leadership, executive relationships, product marketing and market strategy on a global scale. Yoav holds an M.B.A and B.Sc in Materials engineering, both from the Ben Gurion University in Israel and since 2017 he is based in Singapore, at the APJ HP Industrial Print Business HQ. Yoav is an amateur drummer, likes running and outdoors, loves cooking and enjoys spending time with friends and family, ideally over a bottle of wine.