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Annisa Rahma Herdyana is a seasoned business professional with a strong background in sales and marketing. As Co-Owner of CV. JOGJACASA TRES FAMIL since October 2021, Annisa has contributed to establishing the first Mexican-inspired boutique hotel and restaurant in Jogja. In the role of Chief Executive Officer at DS MODEST since January 2021, notable achievements include leading a successful rebranding campaign and significantly increasing sales through the development of an Online Sales Division. Annisa has prior experience as Marketing Director for Margaria Group, where responsibilities included preparing annual marketing plans and overseeing budget management. Educational qualifications consist of a Bachelor of Business Administration in Marketing from Monash University Malaysia and a Master of Business Administration in Strategic Management from IPB University.