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Carlos Alexandre Lopes Ferreira is an experienced professional currently serving as the Chief Operating Officer at Drogaria Araujo S/A, where responsibilities include strategies, structure, budget, and results for operations and sales across over 320 stores. As a cofounder of CALF Inovações digitais, Carlos focuses on consultancy for both physical and online retail, e-commerce, marketing, logistics, and supply chain. Previous roles include Director of E-commerce and Digital Channels at Constance Calçados and Head of Digital Channels at Pernambucanas, where Carlos Alexandre was instrumental in developing digital sales strategies and solutions. With a strong academic background, including an MBA in Supply Chain Management from FGV and an Executive MBA from USP, Carlos has also gained expertise in logistics and marketing through various certifications and educational programs.