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Alena Pitzer is an experienced professional in retail and management with a strong background in leading teams and driving business success. Currently serving as the Area Manager for Austria at DR SMILE since October 2021, Alena previously held significant positions at Avantgarde Gesellschaft für Kommunikation mbH, where responsibilities included Retail Lead and Retail District Manager from April 2019 to August 2021. Prior experience includes serving as Store Manager at COS from December 2013 to January 2019 and Abteilungsleiter at Peek & Cloppenburg KG Düsseldorf from September 2011 to December 2013. Alena started the career at Body&Soul Model Agency as Headbooker from March 2010 to September 2011. Alena holds a Master's degree in Sprachwissenschaften from the University of Vienna, completed in 2009.