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Wim Torfs is an accomplished entrepreneur and investor with extensive experience in founding and advising various companies. Since February 2023, Wim serves as the Founder of PetsFirst. With a background as a Founding Partner at Glowfish Ventures since October 2013, Wim has also held several key roles including Director and Investor at oladoc.com, Board Member and Investor at CarSwitch, and Co-founder of MobiMatter. Previous ventures include co-founding ServiceMarket.com and serving on the Board of Engro Foods Limited. Wim has contributed to various companies as a Partner at Pink Entropy and as a member of the Advisory Board for ictQATAR. A former Principal at McKinsey & Company, Wim’s educational background includes studies at Vlerick Business School and the University of Antwerp.