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Mr. Novack specializes in the launch, acceleration and turnaround of leading edge ventures in Europe, America and Asia. His experience as CEO and COO spans the technology, media and telecommunications industries.

Prior to joining DriWay Technologies, Mr. Novack advised EY Global, leveraging digital channels to improve their corporate value proposition, commercial insights, and brand perception. Previously, he successfully executed rapid growth and transformation strategies for multinational corporations and start-ups. He has redesigned operating models of software, artificial intelligence, media and advertising enterprises and led innovative transformation projects for Viacom, Ericsson, Sony and Real Madrid.

​Before his executive career, Mr. Novack was a journalist for 10 years, and reported on major international conflicts as a war correspondent in Africa.

​Mr. Novack holds degrees from IE Business School (Executive MBA), University of Barcelona (MBA in Corporate Social Responsibility), and New York University (Psychology and Philosophy).