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Peter Brown is a seasoned executive with extensive experience in customer journey enhancement and digital transformation. Currently serving as Co-Founder of Auto SaaS Alliance since August 2024, Peter is focused on delivering exceptional customer experiences for OEMs, Leasecos, and Fleet Managers. As the Chief Executive Officer of drivvn since February 2020, Peter leads efforts to optimize end-to-end customer journeys in a rapidly changing market. Previous roles include Chief Executive Officer at Prophecy Unlimited and Managing Director at This Unlimited and EMO Unlimited, where Peter successfully drove integrated marketing solutions for notable clients such as BMW, Toyota, and Rolls-Royce. Beginning a career in advertising as Account Director at Saatchi & Saatchi and Joshua, Peter laid the foundation for a remarkable trajectory in business, supported by a 2:1 degree in Business Studies from Sheffield Hallam University.