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Einav Laviv has a long history of working in the tech and marketing industries. In 2014, they co-founded Appgo2market and G2Mteam 360 Degrees Startup & Tech Marketing, where they served as Co-Founder, Co-CEO and marketing exec in residence. In 2018, they took on an Inbound marketing role for Plataine, and in 2020, they became Head of performance and user acquisition for Capitalise.ai, running multi-channel paid campaigns and managing the company's funnel marketing tracking and analytics. Einav has also worked in various full stack marketing roles for Botika, Helios, Scribe, Treeverse, and DriveU.auto.

Einav Laviv has a comprehensive education history. From 1997 to 2007, they attended Tel Aviv University, where they obtained a MA in Psychology & Business (Decision Making Mechanisms among Buyers) and a BA in Psychology. Additionally, they have obtained certifications from LinkedIn, Semrush, Mixpanel, AppsFlyer, Canva, BuzzSumo, SimilarWeb, Facebook, Google, HubSpot, Pardot, Intercom, Lumen5, and SEMrush.