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Nolan Smith

User Experience Designer at Driven Racing Oil

Nolan Smith currently serves as a User Experience Designer at Driven Racing Oil, where efforts have led to a notable 70% increase in direct-to-customer sales on the website. Prior experience includes a role as a Digital Graphic Designer at Edelbrock Group, focusing on creating marketing materials and producing product feature videos. As Director at WMC Action News 5, Nolan managed live video production and directed various events, while earlier experience as a Production Specialist at WKNO involved working as a remote shooter, producing documentaries, and operating audio boards for live productions. Nolan is pursuing a Bachelor of Business Administration in Marketing at the Fogelman College of Business & Economics, University of Memphis, with an expected graduation in September 2024.

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