ÂÜÀòÂÒÂ×

Alejandra R. has extensive work experience in marketing, sales, and project management. Alejandra most recently worked as the Head of Market Intel at DRIVE App in 2022. Prior to that, they held the same role at GRUPO SPORTS WORLD from 2022 to 2022.

From 2021 to 2021, Alejandra served as the Director of Project Management at Kamikaze Lab, where they monitored KPIs, identified issues in the customer journey, and analyzed data for business opportunities.

Alejandra worked as the National Sales and Marketing Director at Acuática Nelson Vargas from 2017 to 2020, where they developed and executed marketing strategies, managed budgets, and drove the company's digital strategy.

Before that, Alejandra held the position of Sales & Marketing Director at Clarity from 2013 to 2017, where they developed marketing and promotion strategies for various companies. Alejandra also worked as a Country Marketing Manager at Cabify from 2012 to 2013, where they launched the brand in Mexico and measured the effectiveness of marketing activities.

Earlier in their career, Alejandra held roles such as Sr. Marketing & Communications Manager at ACCIONA from 2006 to 2012, Corporate Communications Manager at Philip Morris International from 2003 to 2006, Regional Sales Manager at Siemens in 2003, and Sales Executive at BBVA from 1999 to 2002.

Overall, Alejandra R. has a strong background in marketing, sales, and project management, with experience in developing strategies, managing budgets, and analyzing data for business growth.

Alejandra R. has an education history that includes a Bachelor's degree in Economics from the Instituto Tecnológico y de Estudios Superiores de Monterrey. Alejandra attended the institution from 1994 to 1998. Additionally, Alejandra pursued further education at ESIC: Business & Marketing School, where they obtained an MBA in Marketing from 2002 to 2003. In 2019, they participated in a marketing innovation program called "Diplomado" at AIM. Based on the provided information, Alejandra's educational background reveals a combination of qualifications in economics and marketing.