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Chris Williams currently serves as the Global Commercial Director at TRIP since October 2023. Prior to this role, Chris held various positions at Danone Waters from March 2019 to October 2023, including Commercial Director and Head of Grocery, Discounters & Ecommerce. Chris's experience also includes leadership roles at Johnson & Johnson as Head of Business Unit, Lucozade Ribena Suntory as Head of Category & Shopper Marketing (Grocery) and Business Channel Controller (Tesco), and Kao Corporation as Business Channel Controller - Grocery and Senior National Account Manager - Boots. Chris began a career in account management at L'Oréal, Alberto Culver, and other organizations, developing expertise in national account management and business development across multiple channels.