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Irene Froehlich has been a pioneer in healthcare technology since 2000. She has helped shape the national reputation of DrFirst and been a significant part of developing the company’s strategy and brand since its inception. Irene has worn many hats at DrFirst over the years, spanning marketing, PR, sales, account management, corporate culture, and talent acquisition. She has a proven track record of creating, implementing, executing, and managing a diverse variety of initiatives supporting both B2B and B2C markets. As the Chief Communications Officer, Irene is responsible for ensuring that the leadership team upholds the vision, mission, values, purpose, culture, and beliefs of DrFirst both internally and externally. Irene is also responsible for creating and maintaining the quality of the DrFirst brand and voice through successful public relations and marketing efforts across the various stakeholders.