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The Ecommerce and Retail Management team at Dreams is dedicated to optimizing the online and in-store shopping experience for customers seeking their perfect bed. This team focuses on driving sales through strategic ecommerce initiatives, managing product assortment and pricing, and enhancing customer engagement across digital and physical retail channels. By coordinating the efforts of ecommerce trading managers, retail managers, and product specialists, they ensure that Dreams remains the UK's most recommended bed retailer while fostering a seamless shopping journey for every customer.