Salma Esseghir is a seasoned professional in the healthcare sector, serving as the Founder of WhiteLab since September 2020, where expertise lies in pharma digital and omnichannel strategy consultancy. Earning valuable experience as a strategy consultant for companies such as Nestlé Health Science, GSK, MSD, Novartis, Zuellig Pharma, Takeda, and Pfizer, Salma has successfully crafted and implemented communication and brand strategies aimed at enhancing engagement with healthcare professionals and optimizing patient support. With a strong educational background, including a Doctor of Pharmacy degree and multiple master's degrees, Salma excels in creating tailored omnichannel approaches and impactful launch campaigns while collaborating with major industry players like Pfizer, Sanofi, and Merck.