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Giacomo Bisoffi serves as the Senior Global Marketing Intelligence Manager at Dr. Schär since October 2021, focusing on defining strategies and implementing Marketing Intelligence projects with an emphasis on User Journey, Marketing Automation, Analytics, and B2C CRM. Prior to this role, Giacomo was the BU Marketing Intelligence Manager at Zoppas Industries Heating Element Technologies, where responsibilities included supporting strategic initiatives and performance monitoring for key accounts. At D.B. Group, Giacomo advanced from Data & Marketing Intelligence Manager to various roles, leading market analysis and competitive intelligence efforts. Previous experience also includes positions at Marangoni and Ducati Motor Holding, emphasizing market analysis and product marketing. Giacomo holds a Master's degree in Business Management from Bologna Business School and a Bachelor's degree in Business Economics from Università di Trento.