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Edina Farkas is a Senior UX Designer at Dr. Martens plc since January 2022, involved in significant transformations within the Global Technology team. Prior to this role, Edina worked as a UX Designer at UNIQLO from June 2017 to January 2022, focusing on enhancing user experience and addressing site pain points. Earlier experience includes leading a team as a Digital Designer at UNIQLO and serving as a Digital Team Assistant at Propeller Digital, where Edina supported eCommerce initiatives and customer services. Edina's career began with an internship in Digital Design at AIA Worldwide, contributing to web design and motion projects. Edina holds a Bachelor of Arts in Graphic Design from the University of the Arts London, completed in 2016.