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Britt Mansveld is a seasoned expert in conversion rate optimization (CRO), currently serving as Senior CRO Manager EMEA at Dr. Martens plc since October 2019. Key responsibilities include overseeing onsite A/B testing initiatives across EMEA, developing testing and personalization strategies, managing a CRO team, and collaborating with global stakeholders to enhance customer satisfaction and profitability. Prior roles have encompassed CRO Manager EMEA, CRO Lead, and Ecommerce Country Lead for The Netherlands. Britt has also contributed to academia as a member of the Professional Advisory Committee at the Amsterdam Fashion Academy. Previous experience includes marketing and communications roles at QASIMI, MATCHESFASHION.COM, VIKTOR&ROLF, and other fashion-related positions. Educational qualifications include a Master of Arts in Fashion Marketing and Communications from the University for the Creative Arts, and a BA (Hons) in Fashion Business from Amsterdam Fashion Academy.