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Wilfried Celis has a strong background in media and advertising, with significant experience in various leadership roles. Wilfried has held positions such as Sales Director, Business Director, and President in companies like DPG Media, MEDIALAAN, and Roularta Media Group. Their roles have included overseeing strategic partnerships, audiovisual strategies, and public affairs. Additionally, Wilfried has served on the boards of organizations like CIM and VIA, showcasing their influence and expertise in the industry.

Wilfried Celis earned a Bachelor's degree in Marketing from Hogeschool PXL. Wilfried also obtained a 2nd Baccalaureus (equivalent to a master's degree) in Marketing / Commerciële economie (CE) with specialization in marketing management from Paderborn University.