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Alice Hung is a seasoned user experience researcher and designer with extensive experience across various sectors. Currently serving as a Senior User Experience Researcher at DoWell Research Singapore, Alice collaborates with multinational teams to facilitate UX research for leading search engine companies while investigating regulatory considerations to improve user experiences. Prior roles include User Experience Design Lead at HSBC, where Alice managed UX/UI design and research projects, and Senior Service Designer at KONE Corporation, focusing on human-centered service design. Freelance experience includes projects for clients such as Commonwealth Bank and Daimler Group. Additionally, Alice has held positions as a Senior User Experience Designer at TANG Consulting, Product Manager and UX/UI Designer at Jamzoo Technology Inc., and QA Software Engineer & UX Designer at Trend Micro. Currently pursuing a Master of Science in Strategic Product Design at Delft University of Technology, Alice holds a Bachelor's degree in Foreign Language Applied Linguistics from National Taipei University.